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| UIUX User Research | IndianTechnoEra |
User Research in UIUX
User research is an important part of the UI/UX design process.
It is used to gain an understanding of the user’s needs, wants, and behavior.
This data is then used to inform the design decisions and help optimize the user experience.
User research involves various methods, including surveys, interviews, focus groups, usability testing, and more.
The goal is to gain insights from users in order to improve the user experience and create a product that meets their needs.
What is product development lifecycle?
THe process used to take a product from an idea to reality.
Foundational research
Answer the questions
- What should we build?
- What are the user problems?
- How can we solve them?
Quantitative research
Focuses on data tat can be gathered by counting or measuring.
Focuses observations on why and how things happen
Quantitative research gives you the 'what'.
Qualitative research gives you the 'why'.
Why do we need user research?
Customer insights: Understand what problems customers want solved.
Function priority: Analyze how important these problems are to customers
Usability: What products and features we can develop to solve these problems
Finally we do research to ensure that we are solving a problem that actually exists in people’s lives.
When use user research?
If you and your clients don’t know, then do some user research.
How to start user research?
Path of user research
Objectives: What do we want to know?
Hypotheses: What are our assumptions?
Methods: How do we plan to learn?
Research: Gathering information and knowledge
Synthesis: Understanding opportunities
How to understands users
Why
Who
What
Where
When
How
Why are the users coming to us?
Goals? Needs? Triggers?
Who is our user?
Business or customers?
Demographic?
Background knowledge?
What are their habits?
Are they social?
(this it dependant on the product)
Where are they …
When are they visiting?
Time of day?
In an emergency?
Daily/ monthly?
Relaxed at home or working hours?
How are they visiting?
Mobile or desktop?
Tablet?
Over the phone?
In person?
How to get information
Now that we know what to research, how do we get all that information?
So there are some methods we can use..
1. Surveys
Gather large number of responses quickly. Get quantitative feedback quickly.
Hard to get in depth responses. Learn about problems, but not why they occur.
2. Interview
World on the discussions. Can gather in depth targeted information. Flexible can explorer tangent or unexpected area. Time consuming to organise, run and analyze
3. Focus Group
Get qualitative feedback quickly. Insights on behaviour in a social context. Alpha participants might sway general opinions, time consuming to organise, run and analysis.
User interviews
Planning stage
- What do we know?
- What do we want to find out?
- Who are we talking to?
- How long do we have?
- What will the outcomes be?
Asking the right questions
- Never ask intentions, only behaviour
- Ask about specific instances, not generalisations
- Keep them talking
Never ask leading questions
✔ : How many times this month did you go to the gym?
❌ : How many times this month did you go to the gym?
✔ : Tell me about the last time you went to the gym?
❌ : Do you usually go to the gym in the morning?
✔ : Tell we more.. What do you mean?
❌ : Do you mean to say..?
Recording and capturing
Record interviews if possible
Always ask permission
Explain why and that it’s for private use
Take notes but remain focussed on participant
Straight after interview
Write down the 3 most important insights
When reviewing recording/ notes, write out each interesting point on individual post it.
Finally, the out of research should be User Persona
What is user personas
User personas are fictional characters created to represent the different user types that might use a website, product, or service in a similar way.
They are usually based on market research and real data about user behavior, goals, motivations, and concerns.
Personas help companies create a more accurate picture of their customers so they can create better products, services, and experiences for them.
Why do we need personas?
- To gain perspective
- As a medium to relate to your users
- It creates empathy
- It brings the focus back to the user
- Enables us to make better design and strategic decisions
Empathy: The power of understanding and imaginatively entering into another person's feelings.
User personas in UCD process
What is UCD process in User personas?
User-Centered Design (UCD) is a process in which user feedback is used to inform the design of a product or service. User personas are created to represent the different types of users who will interact with the product or service, and are used to inform the design decisions.
UCD helps product and service design teams focus on the needs, wants, and motivations of users when creating a product or service.
UCD can be used to ensure that the product or service meets the needs of all users, not just a select few.
When to use personas
For UCD (User-Centered Design Process)
For research and discovery phase
Ideation and definition
Testing validation
Wha it research?
Research is to see what everybody else has seen, and to think what nobody else has thought.
What is Research in User Experience Design?
Research in User Experience (UX) Design is a process of understanding user behaviors, motivations, and needs through observation techniques, task analysis, and other feedback methodologies.
It is used to inform the design of products, services, and experiences in order to create more useful, efficient, and enjoyable experiences for users.
Research in UX Design helps to create products and services that are tailored to the needs and wants of the target audience.
It can also help to anticipate user needs and create products that are intuitive and easy to use.
Tools and Method used for User Research
The specific tools and methods used for research depend on the type of research being conducted.
Some common tools and methods used for research include surveys, interviews, focus groups, experiments, and literature reviews.
Surveys and interviews are useful for collecting quantitative and qualitative data.
Focus groups can be used to discuss specific topics and gain insights into a particular group.
Experiments can be used to test hypotheses and measure the effects of certain variables.
Literature reviews are useful for locating and synthesizing existing research and summarizing the current state of knowledge on a particular topic.
Tools used for User Research in uiux
1. Wireframing tools: These tools are used to create a visual layout of a user interface. Popular wireframing tools include Balsamiq, Axure, Mockflow, and Figma.
2. Usability testing tools: These tools allow designers to test their products with actual users in order to get feedback on how well the user interface works. Popular usability testing tools include UserTesting, Optimal Workshop, and Usabilla.
3. Prototyping tools: These tools allow designers to create interactive prototypes of a user interface. Popular prototyping tools include InVision, Marvel, and Flinto.
4. User research tools: These tools allow designers to better understand their users by collecting data on user behaviour and preferences. Popular user research tools include Qualtrics, SurveyMonkey, and Google Analytics.
5. Design collaboration tools: These tools allow designers to collaborate with other team members in order to create the best possible user experience. Popular design collaboration tools include Figma, Abstract, and InVision.
methods used for User Research in uiux
1. User Research: This type of research involves gathering data from users to better understand user needs, preferences, behaviors, and motivations. This can be done through interviews, surveys, focus groups, and usability testing.
2. Heuristic Evaluation: This type of evaluation involves having a UX expert review a product to determine if it meets certain usability guidelines. This is usually done on existing products to improve the usability.
3. A/B Testing: This type of testing is used to evaluate the effectiveness of changes to an existing product. This is done by comparing two versions of a product to see which one performs better with users.
4. Card Sorting: This is a research technique used to understand how users organize information in a product. It involves having users sort a set of cards into categories and then analyzing the results.
5. Usability Testing: This type of testing involves having users interact with a product to determine how intuitive and user-friendly it is. This can be done with a prototype or a live product.
User Needs and its Goals
User needs are the needs that the users of a product or service have.
The goals of the user needs are to ensure that the product or service meets the user's needs and that the user will be satisfied with the product or service.
This can be done by providing a user-friendly interface, making sure the product or service works as intended, and providing quality customer service.
Additionally, user needs should be met in a timely manner so that users are not left waiting for too long for their needs to be met.
Know about Business Goals of user research
Business Goals of user research are the specific goals, objectives, and desired outcomes that a business organization seeks to achieve through user research.
These goals typically focus on understanding customers and their needs and preferences, identifying areas for product or service improvement, and gathering insights to inform marketing and product strategies.
Examples of common business goals of user research include gaining a better understanding of customer needs, discovering areas for product improvement, and uncovering insights that can be used to inform marketing and product strategies.
User research can also be used to inform website design, measure customer satisfaction, and identify potential opportunities for growth.
How to deliver a research and it phases.
Delivering a research project can be a complex process, but it can be broken down into several distinct phases.
1. Planning: The first phase of any research project is planning. During this phase, you will need to consider the project scope, timeline, resources, and budget. You will also need to identify the research methods you will use to collect data and the analysis techniques you will employ.
2. Data Collection: Once you have a plan in place, you can begin to collect data. This phase involves creating surveys, conducting interviews, conducting field observations, and/or collecting existing data from secondary sources.
3. Data Analysis: After the data is collected, it needs to be analyzed. Depending on the type of data collected, this phase may involve descriptive statistics, inferential statistics, regression analysis, or other analysis techniques.
4. Writing and Presenting Results: The next phase is to write up the results of the analysis and present them in an appropriate format. This might involve preparing a research report, a poster presentation, or a short presentation.
5. Dissemination: Finally, the results need to be disseminated. This can involve publishing the results in a journal or presenting them at a conference.
Key: User Research: What is Research in User Experience Design?, Tools and Method used for Research, User Needs and its Goals, Know about Business Goals, How to deliver a research and it phases.