IndianTechnoEra: Part 2: Blogger SEO Improvements Guide - How to Rank Higher in Google

Search engine optimization (SEO) is crucial for driving organic traffic to your Blogger site. This comprehensive guide covers Part 2: SEO Improvements to help your blog rank higher in Google search results.

🔍 Why SEO Matters for Blogger Blogs

• Free organic traffic from search engines
• Higher visibility for your content
• Long-term growth without paid ads
• Better user experience through optimization

📌 Part 2: SEO Improvements (Rank Higher in Google)

1. On-Page SEO Optimization

✅ Keyword Optimization

• Use primary keywords in:
  • Title tags (H1)
  • Headings (H2, H3)
  • First 100 words of content
  • URL slugs
• Example:
  Instead of:
  myblog.blogspot.com/p/123
  Use:
  myblog.blogspot.com/healthy-smoothie-recipes

✅ Meta Description Optimization

• Keep under 160 characters
• Include primary keyword
• Write compelling CTAs
  Example:
  "Discover 10 easy healthy smoothie recipes for weight loss. Try these delicious blends today!"

✅ Internal Linking Strategy

• Link to 3-5 related posts per article
• Use keyword-rich anchor text
  Good:
  <a href="/green-smoothie-benefits">benefits of green smoothies</a>
  Bad:
  <a href="/green-smoothie-benefits">click here</a>

✅ Fix Broken Links

• Use Google Search Console → Coverage Report
• Redirect broken links using:
  

  <meta http-equiv="refresh" content="0; url=https://new-url.com">

2. Technical SEO Fixes

✅ Submit Sitemap to Google

1. Go to Google Search Console
2. Select your property
3. Navigate to Sitemaps
4. Add:
   atom.xml?redirect=false&start-index=1&max-results=500

✅ Enable HTTPS

1. Go to Blogger Settings → Basic
2. Set HTTPS to "Yes"
3. Enable HTTPS Availability and HTTPS Redirect

✅ URL Structure Best Practices

• Use short, descriptive URLs
• Avoid special characters (&, %, $)
• Separate words with hyphens (-)
  Good:
  /best-protein-shakes
  Bad:
  /post123?id=45

3. Mobile & Core Web Vitals

✅ Mobile-Friendly Test

• Check using Google's Mobile-Friendly Test
• Fix common issues:
  • Text too small to read
  • Clickable elements too close
  • Viewport not set

✅ Fix Cumulative Layout Shift (CLS)

• Set explicit width/height for images/videos
• Reserve space for ads/embeds
  

  .ad-container {
      width: 300px;
      height: 250px;
  }

✅ Improve Largest Contentful Paint (LCP)

• Optimize hero images (above-the-fold)
• Use next-gen formats (WebP/AVIF)
• Preload critical resources
  

  <link rel="preload" href="hero-image.webp" as="image">

🔧 SEO Checklist for Blogger

Task	Done?
✅ Keyword-optimized titles	☐
✅ Meta descriptions under 160 chars	☐
✅ Internal links (3-5 per post)	☐
✅ Submitted sitemap to Google	☐
✅ HTTPS enabled	☐
✅ Mobile-friendly design	☐
✅ CLS under 0.1	☐
✅ LCP under 2.5s	☐

🚀 Next Steps

1. Monitor rankings using Google Search Console
2. Update old posts with new keywords
3. Build quality backlinks through guest posting

Need help with specific SEO tweaks? Ask in the comments!